Sex and coffee: The baubo siren of Starbucks®

Have you ever noticed how there is something quite sexy about coffee? Hot, rich, velvety smooth coffee…Well it’s not just me. The use of the the Baubo siren on the Starbucks® logo, could be said to be using that lure of the siren to tempt you into their coffee houses.
The double-tailed siren, or Baubo siren, is described in The Woman’s Dictionary of Symbols and Sacred Objects as “a cross between a mermaid and a sheila-na-gig” and “Her suggestive pose, like that of the sheila-na-gig, referred to female sexual mysteries in particular.” In fact, Starbucks® was even forced to change their logo as it was thought to be too suggestive.
To read more about this, check out the article; Mermaid by Heinz Insu Fenkl
For a laugh, check out; The Charge of the Coffee Goddess, written by Sara Fisher on the Cardiff University Pagan society website.


